How do you get monthly donors to join you? There are several ways you can marketing your monthly giving program and we're sharing a few here on this episode. Getting people to join is an ongoing job. With each new donor you're increasing your monthly gifts and that leads to sustainability for your organization.

So keep at it, stay consistent and continue to layer in various elements of marketing to grow and build your program.

What you'll learn:

→ importance of messaging → plan your promotions  → leverage your website  → ways to promote → getting your board members involved → promo kits to help make it easy to share

Want to skip ahead? Here are key takeaways:

[4:04] Start with your benefits? Get clear on what the benefits and perks are for your donors. Make sure you have everything all set up and the follow up is lined out so everyone knows their part. [6:37] Consistency and clarity matter in your messaging. Just like any other fundraising campaign, the messaging matters. Get clear on the impact your donors are making and craft the story you're telling. Put it somewhere where everyone can have access and share. This can also include your branding, name for your program and any other elements that are core to the program. [9:09] Figure out when you'll promote. Depending on what you have on your calendar you'll want to plan when you share and promote your monthly giving program. You don't want to send too many messages with lots of different actions. Then you can identify updates and edits to your website. [14:20] Shout it out anywhere and everywhere. Write a blog post that lives on your website with more detailed information. Share on social media over and over. Use impact to continue to highlight the importance of your monthly donors. [17:25] Create promo kits to help your network share. You can create two promo kits. One that has all the information that your board members, volunteers, etc can share. One that you can make customized for your monthly donors to share with their audience.

Resources

[quiz] Should You DIY Your Website? EP 200 | How to Increase the Annual Value of Monthly Donors with Patrick Kirby EP 199 | How to Build a Monthly Program Your Donors Want with Tiffany King EP 198 | The Subscription Model and NonProfits

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click  Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours