How small and medium-sized businesses (SMEs) are able to drive business growth by acquiring and retaining business clients.

My topic will be discussing how small and medium-sized businesses (SMEs) are able to drive business growth by acquiring and retaining business clients i.e. operating in a business-to-business (aka B2B) context using a combination of Strategic Marketing, Cross-Functional Business Innovation, and Sales. My discussion will also include providing insights as to what business customers are now truly seeking in this post-pandemic “New Normal”.

Michael Haynes is an SME Business Growth Specialist and the author of Listen Innovate Grow. During his time working for Australia’s largest telecommunications company as a Customer Research and Strategy Manager, he experienced first-hand how big corporations utilize innovation to increase growth with business customers. Now Michael empowers service-based small and medium companies (SMEs) with buyer-centric strategies to achieve the growth and impact they seek.

Connect with Michael:

https://listeninnovategrow.com/

https://www.linkedin.com/in/michael-haynes-lig/

https://www.facebook.com/MichaelHaynesB2BAdviser

https://twitter.com/2Excellyourbiz