Welcome back to Hustle Over Everything this week we got the CEO and President of Langton PR. Daniel Pillai is on the show to discuss the business PR.

We discuss:

- What makes a good PR campaign

- The challenges of running a PR company

- Realities of being a minority creator

00:00 Intro

02:24 Ranking PR campaigns

05:02 The Transition from TV to PR

08:30 Navigating the Changing Landscape of PR

23:15 Measuring ROI in PR

27:26 Creating Memorable Event Campaigns

29:13 Creating Meaningful Experiences for Consumers

30:40 Engaging with Media Influencers: The Importance of Feeling

31:01 The Future of Content Creation: User-Generated Content and AI

33:29 Qualities that Separate Good PR Professionals from Great Ones

45:53 Navigating Sexuality: Giving Yourself the Space to Feel

49:29 Personal Significance of New Zealand: Family Connections and Spiritual Resonance

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