We can spend a lot of time creating content. In doing so, we hope to get results. These results include more traffic to your website, more conversions, more subscribers to your email list, etc. If you aren't sure if your content is working for you, this episode is for you!

What you'll learn:

→ what types of content you should create. → crafting content for different stages of awareness. → reverse engineering your content based on when your next ask is. → the importance of collecting data (even if you aren't ready to use it yet). → give people next steps in your content → researching content ideas your audience wants to hear about.

Want to skip ahead? Here are key takeaways:

[7:54] The importance of context in your content. It's important to understand who you're talking to and the scenario the content is being consumed in. By making the content about the individual you are able to connect in a more meaningful way. Just creating content for the sake of content doesn't work. [12:21] Talking to donors at the bottom of the triangle – the wants aware phase. These are your potential donors and they take the longest to move to the top. Your first four lines (or 10-20 seconds) are most critical – regardless of the type of content. End it with solution. [15:00] The next level is symptoms aware. This is where you share the stories of those that you are serving. Instead of just telling people what you do, show it. Start your first four lines (or 10-20 seconds) speaking to emotion through senses. Here is where you can start to get more specific.  [21:43] Process aware is the middle phase. This is where you talk to about your organization and how you are solving the problem. For the first time, this is where you lead with your organization. [24:02] Identity aware is level 5. Here you communicate how the cause fits with your donors values and motivations. Get specific! [25:17] Coach aware! This is the best phase because these people are your biggest fans. When you ask for support they give it. The goal is to get as many people up to this phase in our marketing campaigns in between giving campaigns.

Resources

[quiz] Should You DIY Your Website?

Kevin Kwan

Founder, Conversion Kevin

Meet Kevin, the expert who can help you with just that. He's been writing email funnels and sales pages for over 30 different influencers in the health, wellness, and personal development industry. And you know what?

His techniques have increased their program sales between 150% to 300%.

Kevin has had quite the experience in the industry. He has been the main copy and offers coach for two multi-million dollar online coaching and consulting companies.

His expertise has helped their clients craft their high-ticket offers and position their content to convert for their clients.

Nowadays, Kevin runs his own mentorship, mentoring coaches on how they can apply a marketing and sales system that uses the process of belief shifts instead of hard sales. Learn more: https://app.conversionkevin.com/podcast/group 

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours