Catherine Alonzo is joined by leaders from Affirm Sexual and Reproductive Healthcare, Cohere, and Prisma Community Care to explore what it really takes to successfully rename an organization.

A name carries history, identity, and purpose. While renaming can create opportunities for growth, clarity, and stronger community connection, it also requires navigating change management, stakeholder buy-in, legal considerations, and difficult conversations about the future of an organization. This conversation offers an honest look at what the process involves and why getting it right matters.

In this episode, you'll learn:

• Why the strongest renaming efforts begin with a clear understanding of who you are, who you serve, and what you stand for

• How to build support among staff, board members, partners, donors, and community stakeholders throughout the process

• What organizations should expect when it comes to timelines, legal hurdles, emotional attachment to legacy brands, and measuring success after launch

This episode is for anyone considering a renaming effort, navigating organizational growth, or wondering whether their brand truly reflects who they are and where they're headed.

👍 Like, comment, and subscribe for more insights on changemaking. 🎧 Listen on your favorite podcast platform or watch on YouTube now!