A dentist gets quoted forty thousand dollars for a website. Sound familiar? In this episode of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei pull back the curtain on one of dentistry's most confusing (and expensive) industries: marketing. Their guest, Ali Soufi, founder and CEO of The Doc Sites, joins from California to expose what's really happening behind the scenes of dental web design. From "guaranteed" full-arch leads to $5,000 ad campaigns with no clear return, the conversation dives into the fear, ego, and misinformation that cost doctors tens of thousands each year. What begins as a talk about websites quickly turns into something bigger: a raw look at vanity versus efficiency, ego versus scalability, and how small marketing decisions can quietly shape the financial future of your practice. Watch to find out:

• Why most dentists are overpaying for results they'll never see
• What patients actually look for online (and what they ignore completely)
• How to tell the difference between a marketing partner and a sales pitch
• The one mindset shift that separates scalable practices from stagnant ones

It's honest, it's uncomfortable, and it might just change the way you invest in your business.