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Ep 205 | Using AI to Create Content with Scott Bywater
Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is it a tool you should be using? And if so, how can you best go about utilizing it? That is what we discuss in this episode!
What you'll learn:→ what is AI? → how AI can help with your email marketing. → how AI can save you time. → using AI to generate images and video.
Want to skip ahead? Here are key takeaways:[4:59] What can AI do for you?. It will create copy for you based off of the prompts that you ask it. It goes out and pulls information from the internet to give you the right content. [5:37] AI can help you with your email marketing. You can use it to brainstorm ideas of what to write. It could also help you craft first drafts of your emails. Finally, it is great at helping you craft subject lines that will encourage more people to open those emails. [9:19] The prompts you give AI will determine the quality of the response. A prompt is what you put in the search bar. There are several types that include idea generation as well as writing entire blog posts or emails. [13:38] You can use prompts to get AI to write closer to your voice. Understanding who your audience is and what their motivations and beliefs are will help you build promts that speak to them. It's also important to get clear on your why to help you craft the right stories. [23:25] AI can help you generate images and video you need for your marketing. AI can help you cut up your videos into shorter ones for repurposing. It can also help with podcasts as well.
ResourcesDigital Marketing Therapy Sessions Simon Sinek | Start With Why Jasper Chat GPT Canva Descript Otter
Scott BywaterScott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers..
He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex.
He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds – and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Learn more at: http://www.copywritingthatsells.com.au
Watch on YouTube: https://www.youtube.com/@copywritingthatsells/videos
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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By Sami Bedell-Mulhern
5
1414 ratings
Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is it a tool you should be using? And if so, how can you best go about utilizing it? That is what we discuss in this episode!
What you'll learn:→ what is AI? → how AI can help with your email marketing. → how AI can save you time. → using AI to generate images and video.
Want to skip ahead? Here are key takeaways:[4:59] What can AI do for you?. It will create copy for you based off of the prompts that you ask it. It goes out and pulls information from the internet to give you the right content. [5:37] AI can help you with your email marketing. You can use it to brainstorm ideas of what to write. It could also help you craft first drafts of your emails. Finally, it is great at helping you craft subject lines that will encourage more people to open those emails. [9:19] The prompts you give AI will determine the quality of the response. A prompt is what you put in the search bar. There are several types that include idea generation as well as writing entire blog posts or emails. [13:38] You can use prompts to get AI to write closer to your voice. Understanding who your audience is and what their motivations and beliefs are will help you build promts that speak to them. It's also important to get clear on your why to help you craft the right stories. [23:25] AI can help you generate images and video you need for your marketing. AI can help you cut up your videos into shorter ones for repurposing. It can also help with podcasts as well.
ResourcesDigital Marketing Therapy Sessions Simon Sinek | Start With Why Jasper Chat GPT Canva Descript Otter
Scott BywaterScott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers..
He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex.
He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds – and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Learn more at: http://www.copywritingthatsells.com.au
Watch on YouTube: https://www.youtube.com/@copywritingthatsells/videos
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours