Short form video content isn't going away. If it isn't a part of your strategy, what are you waiting for? Short form video is a great way for you to connect more with your audience and build trust. It is also the preferred way more and more people want to engage with a brand!

Get strategies for creating short form content and how to go about adding it in your digital marketing plan.

What you'll learn:

→ what is short form video content? → tips for creating videos.  → tools for creating short form video. → repurposing long form video content into short form. → video and Gen Z. → keys to making a viral video

Want to skip ahead? Here are key takeaways:

[4:47] What is short form content? 30-90 second vertical video clips that are utilized on social media, YouTube, Pinterest etc. It is easy to create with your phone and helps you connect more authentically with your audience. It is important to make the videos with your audience in mind, hook them in the first 3 seconds and stop the scroll. [9:33] Using tools can help you create videos. While you can easily use your phone and the editors in the individual social media platforms, there are also some great tools to help make it easier. Check out the resources for those mentioned in this episode. [12:43] Starting with your existing long form and breaking it into short form video is a great place to start. Context here is the most important thing. Viewers won't have seen the entire thing so you want to make sure they can still get the clear message. [15:51] Video is crucial for connecting with Gen Z and Millenials. They want to see your face and hear your voice. This is how they build trust and prefer to connect with brands. [19:47] The three main tenants to telling stories with your video are entertain, educate and inspire. The more of these three elements you can include in a video, the more likelyl it'll go viral and get more views.

Resources

Synthesia Runway Adobe Creative Suite Mid Journey DALL-E Canva Pro

Ben Hendricks

Ben is a video editor with 12 years of production experience in a variety of industries. Ben’s current focus is on creating short-form videos for social media platforms. He works with personal brands and consultants, helping them effectively communicate their messages through video. Throughout his career, Ben has developed a reputation for his creativity, technical expertise, and ability to work collaboratively with clients to achieve their goals.

Outside of video, Ben is an accomplished musician/songwriter and has traveled the world playing guitar in alternative rock bands. He lives in Akron, OH with his wife and 2 Australian Shepards. Learn more: www.newenergymedia.org 

Watch on YouTube: www.youtube.com/@benhendricks  Follow on Instagram: www.instagram.com/newenergymedia 

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