What does your donation page look like? Is it easy for people to navigate and find, or is it messy and unclear? Or worse, does it send you right to PayPal! Make the most of your donation page with these tips

What you'll learn:

→ making it easy to get employer matching gift funds. → how to communicate other ways to give. → ways to convey that you are a trustworthy organization.

Want to skip ahead? Here are key takeaways:

[6:01] Double the Donation. This allows you to have people automatically submit their paperwork to get the matching gift from their employers. It has a search functionality and allows them to easily submit necessary information. [7:21] Testing the rest of the donation page to appeal to the donors motivations for giving. Using tools to help you understand how people are engaging with your page will help you determine the order you put information on the page. Ultimately the goal is to build trust and appeal to their values. [12:08] Add elements to build trust. Use a variety of elements. These could include GuideStar seals, testimonials, annual reports, etc.

Resources

[quiz] Should You DIY Your Website? Double the Donation HotJar Microsoft Clarity [podcast] EP 152 | Building Your Brand Message with Ashlee Sang

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