Ori has spent the bulk of his life in the biggest real estate market in the world, New York City. NYC is unlike any other market, from the millions of people to the thousands of buildings, the opportunities in luxury sales and rentals is endless. Several years ago Ori came to realize through personal experience that the process of finding luxury apartment rentals was broken. The majority of sites were using old pictures, misleading content, inaccurate prices and all kinds of sketchy marketing techniques that were unfair to consumers. So he started Loftey which helps you find your next great apartment while saving you time, money and stress. Loftey was originally bootstrapped by Ori then raised a small friends and family round. He has 2 co-founders, 18 employees and of course the company is based in NYC.  

In this interview I spoke with Ori about his motivation behind starting Loftey, why he believed there was an opportunity in the NYC real estate market, what was the existing pain point for consumers (especially in rentals), how are they growing and marketing their services, how does Loftey make money, what's been his hiring strategy for new team members, how does Loftey retain their best people, how much of their business is rentals vs sales, what have been the biggest challenges, what have been the lessons learned, what are the company's expansion plans, what advice does he have for other founders and much more. 

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