<p>Anne Drummond joins Eric Hultgren to talk about the art of the sale and if 77% of customers expect businesses to offer products that cater to their personal tastes are you better off building an experience rather than a deal? </p>

Anne Drummond joins Eric Hultgren to talk about the art of the sale and if 77% of customers expect businesses to offer products that cater to their personal tastes are you better off building an experience rather than a deal?

<p>Anne Drummond joins Eric Hultgren to talk about the art of the sale and if&nbsp;77% of customers expect businesses to offer products that cater to their personal tastes are you better off building an experience rather than a deal?&nbsp;</p>

EP 209: Blitzes and Coupons are the Yo-Yo Diet of Sales

On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.

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EP 209: Blitzes and Coupons are the Yo-Yo Diet of Sales

EP 209: Blitzes and Coupons are the Yo-Yo Diet of Sales