This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.

In our conversation we discuss:

• How cultural and organizational misalignment are related

• Who should own aligning Sales and Marketing for it to stick in the organization

• How misalignment between Sales and Marketing began in the first place

• The best way to start an alignment effort to set yourself up for long-term success

Additional Resources:

Everchanges - Jen's company

Connect with Jen on LinkedIn or Twitter

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Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS