AI can write your posts, plan your content, and maybe even impersonate your brand voice. But does that mean it should?

In this episode of No Bull Just Beef, Todd and Jo dive headfirst into the AI hype - and pull no punches. From lazy marketing shortcuts and microwave analogies to deep discomfort with AI-generated music, they explore the messy space between efficiency and authenticity.

Expect hot takes, real talk, and a surprising number of references to OnlyFans, air fryers, and Bonnie Blue. This isn’t your average AI conversation, it’s the one marketers actually need to hear.

Whether you’re obsessed with AI tools or trying to hide from them, this episode will challenge your thinking and remind you what marketing still needs: a human spark.