Andrew opens Day 1 of the CEO Retreat, attended by CEOs from across the country, by going straight to the heart of QUALITY—and where it REALLY comes from: within the Leader! He connects discipline to a Culture of Meticulousness, then ties Customer Delight (5,553 interactions without a single complaint) to phenomenal economics. CEOs are urged to defeat corporateness without lowering Standards, but INCREASING their Standards. He also urges to build Self-Regulating Systems (training + compensation), and assess leaders for Intelligence, Communication Skills, Attitude, Energy/Drive, Decisiveness, Accountability, and Confidence. The throughline: SUCCESS UNITES PEOPLE; design for incentives and disincentives; and run an “integrated, coherent organization, based on “mutual reliance” with zero silos where compensation teaches, both in monetary as well as, more importantly, non-monetary levels. Quality comes from “within!”

Chapter Markers

(00:12) Intro

(02:56) Welcome to the J-House — Fire, resilience, and Special Forces influence

(05:29) Defeat Corporateness — High standards without killing the human feel

(06:12) Japan as Model — Discipline, honor, meticulousness → national performance

(07:20) Quality = From Within — Vision, will, and the 50% you control

(08:35) Meticulousness in Practice — “Good enough” vs “that’s it” craftsmanship

(09:55) Customer Delight — Win referral sources; thousands of visits, zero complaints

(11:35) Maintenance Mindset — Everything requires care; quality is ongoing work

(13:50) Focus & Self-Regulation — Love → energy; leaders set the standard

(16:48) Manuals & Training — Standardization, documentation, labs, and tests

(17:18) Self-Regulating Orgs — Less supervision; comp + systems carry the load

(22:29) Kill Meeting Hell — Design operations that don’t need endless meetings

(23:30) Success as Duty — Growth, economics, mission—what the CEO must deliver

(29:18) Incentives & Disincentives — Pay as teacher; include the negative

(31:11) Proven Comp Systems — 2× quality, 2× productivity when pay aligns

(41:06) Audit Your Leadership — Assess yourself and your lieutenants

(44:17) Pipeline for Leaders — Video screens, redundancy, promotion track

(47:45) Communication & Lists — Writing, public speaking, prioritization habits

(49:40) Attitude & Energy — Remove poison; happiness pay; hire for drive

(51:40) Decisiveness & Courage — Avoid analysis paralysis; own mistakes

(54:05) Accountability Skill — Do the “pain” without losing talent

(55:29) Standardization Basics — Steps, requirements, position-state of self-control

(56:28) Confidence via Pay — Smoke out renters; bet on self + company

(58:13) One Living System — Zero silos; comp as the glue

(59:19) The Leader’s Lid — Org can’t outgrow the CEO; keep leveling up

(01:00:11) Break & Close

Song: If All the World Were Right - andrew reed & the liberation

Album: If All the World Were Right (Trilogy II Album 1)

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“The big thing that a CEO has to be about is success. That’s the job.”