People can't not communicate! We all do know this old quote by Paul Watzlawick. But it could not be more true nowadays with all the social media streams.

People are getting more and more sensitive to how you communicate. Therefore PR got more and more crucial in especially the digital industry. Is it authentic, are your messages advertising only, or are you just bragging about your activities?

PR is not advertising - it is about relationship management. And because of these relations, the best people should be visible for the suitable topics at the right time.

One of the most skilful people on this topic is Sachar Klein. As founder of hypr PR, he created one of the most successful PR companies in Germany - although he never really wanted to be self-employed at all. Probably that's even the reason why his company is so successful.

In this episode of the Meet the CEO Podcast Sachar and Stephan are talking about why communication is critical, what are the benefits of the new normal and how teams can use their possibilities in the best way.