An important part of your marketing efforts that can often be overlooked is building out your email list. But what are the best ways to do this? And what mistakes should you avoid?

In today's episode of The Fake Marketer, James and Nick discuss why building a list is so beneficial to your company and methods you can use to add to your email contacts such as through competitions and promotions. They also use their experience with clients to outline strategies and top tips to use when building your own email list in order to maximise its effectiveness. 

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