Today's episode is one of those beautiful accidents. What started as an episode geared toward individual athlete motivation quickly turned into a discussion about building systems that can motivate your athletes for years to come.

Erin Matyak is a business strategist for one of the largest healthcare software companies in the world. As someone in charge of turning the archaic ship of medical records around, she knows what it takes to create motivating systems.

This episode is worth a careful listen. Toward the end, she discusses some "I Statements" that I challenge you to do for your gym.

Now, go out there and crush it.