What’s holding so many founders and marketers back? Fear of being “cringe.”In this episode of Ad-venturous, Aves breaks down why cringe culture is killing creativity, how authenticity fuels community, and why your next stage of growth might be waiting on the other side of Cringe Mountain.You’ll hear:Why “trying too hard” is actually a superpower.How founder-led content drives brand scale.The mindset shifts that help you post, build, and sell without fear.#Adventurous #Podcast #MarketingPodcast #DTC #DirectToConsumer #BrandBuilding #CringeCulture #Authenticity #FounderLed #ContentStrategy #CommunityBuilding #MarketingMindset #CreativeStrategy #FearlessBrands #ScaleWithAuthenticity0:00 – Introduction3:00 – Effort Over Talent10:00 – Redefining Cringe22:00 – Authenticity That Scales28:00 – Breaking Through Cringe MountainWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast