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Ep 21: Handling Inbound Leads - Is it Marketing or Sales? (with Andrew Holmes)
Part 2 of our interview with Andrew Holmes of ICS Creative Agency.
Kyle and Andrew discuss the process for interacting with leads once they have come in to your organization. Whether they have raised their hand through a form, a download or a contact us inquiry, someone in the organizations has to manage them.
They talk Service Level Agreements to manage the relationship and expectations between Sales and Marketing, as well as how leads should be qualified and when teams should hand them over to the next person in the process.
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By AGSPart 2 of our interview with Andrew Holmes of ICS Creative Agency.
Kyle and Andrew discuss the process for interacting with leads once they have come in to your organization. Whether they have raised their hand through a form, a download or a contact us inquiry, someone in the organizations has to manage them.
They talk Service Level Agreements to manage the relationship and expectations between Sales and Marketing, as well as how leads should be qualified and when teams should hand them over to the next person in the process.