Bini turns 50! He celebrates the only way he knows how: by recording a podcast.

We kick things off with Bini's reflections on being an old man before diving into questions like: How should nonprofits think about special occasions like birthdays, anniversaries, holidays, and national events? What’s the right way to mark these moments with donors? What are the wrong ways? And what kind of impact do these small touchpoints really have?

Topics include:

Why most organizations ignore birthdays (and why they shouldn't)

The five categories of special occasions every nonprofit should plan for

How to be personal without being creepy

Systems, shortcuts, and a few disaster stories

Why Bini got a birthday coupon... and 10,000 other people did too