CREI Partners

Ep #21: Maximizing Capital Raising and Brand Awareness with Ruben Greth

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In this episode, Wayne talks to Ruben Greth, who has a popular podcast about raising money for multifamily syndications based on what he learns from the best multifamily syndicators in the country.  

Recently, Ruben raised $1 million through cosponsors for multifamily projects in Arizona. He started out doing social media videos for a local apartment investor in Phoenix and successfully raised $625,000 for deals during the post-crash buying frenzy. 

Topics on Today’s Episode:

  • Ruben’s Real Estate Journey: From mortgages to the power of multifamily investments  
  • Capital Raising: Facilitate process for raisers, sponsors, syndicators by starting own fund
  • Services in Demand: Master the finding and acquiring of capital to add value
  • Ways to Raise Capital: Partner with right people with good track record and experience
  • Multifamily Investment Benefits: Passive income, generational wealth, and tax benefits  
  • Brand Yourself: Be go-to multifamily person, automate communication to build trust
  • Consistency with Touchpoints: Email marketing approach that adds value is successful
  • Original Base: Once friends and family max out, before investing more, convert others
  • Best Marketing System: Use several tools, not just one for people to know, like, trust you
  • Selling vs. Offering: There’s other ways to provide opportunities and diversify portfolio 
  • Brand Awareness: Not what brand says to audience, but what people say about brand
  • Assumption: Other people want the same things they want - people have different needs
  • People, Success, Money: Use strengths to share information by doing certain things  
  • Lessons Learned: Focus on one thing - raising capital - to get real estate investor label      
    • ...more
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