THIS ONE WAS FUCKING RAD. Joe (CEO of Notorious Lift) sat down with me to talk about his brand that has become the number 1 brand in powerlifting in its 26 months of existence. We discuss his process of developing Notorious Lift, some strategies he has learned over the years in business and where he sees the brand in 5 years (TALK YOUR SHIT JOE!). Lastly we have some fun just shooting the shit about life and what it brings us. Don't miss this one! 

Find Notorious Lift: @notorious_lift & https://www.notorious-lift.com/

Show Sponsors: @venturetattoo @mettlebarbell @fnx_fit

Website: www.mettlebarbell.net (First Shirts Dropping 3/24/21)