Property takeovers are one of the most chaotic—and opportunity-packed—moments in multifamily. Handle them well, and you can reset performance, rebuild trust, and set the community up for long-term success. Handle them poorly… and you inherit every mess the last team left behind. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the real-world takeover playbook: what to do before Day 1, how to survive the first 30 days, and how to turn a rocky transition into momentum and stability.

You'll learn:

• What a property takeover actually is—management change vs. ownership change
• The 200+ takeover lessons Caroline learned the hard way
• The biggest Day 1 mistakes teams make (and how to avoid them)
• Why running ads immediately is a trap—fix your digital curb appeal first
• How to communicate with current residents so takeover day doesn't become complaint day
• The essential passwords, logins, domains, PMS access, and ILS credentials you MUST secure before takeover
• What your pre-takeover marketing audit needs to include
• How to handle reviews—both old negative ones and opportunities for fresh positive ones
• Why Month 1 is about stability, Month 2 is about data, and Month 3 is about momentum
• How to refine spend after 30 days using real performance data
• The difference between operational problems and marketing problems (and why occupancy dips aren't always marketing's fault)
• How to empower onsite teams so they don't drown in a takeover transition

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