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Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall
Highlights from the conversation:
- About Topknot (4:34)
- How teaching shaped content strategy (6:22)
- Infusing company philosophy into the structure (11:05)
- Rethinking advice-giving (13:16)
- Using the social media platforms that work best for you (20:39)
- Not limiting future growth by past behaviors (26:12)
- 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)
Links & Resources:
- Claire’s appearance on Running In Public
- Claire’s interview with Kultura
- Our interview with Ruben Harris
- Our interview with Nicole Warshauer
- The Topknot blog
- Claire’s conversations with Elpha
- Glossier’s Top Shelfie
- OwnTrail
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
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By Heard Podcasts
4.9
7373 ratings
Highlights from the conversation:
- About Topknot (4:34)
- How teaching shaped content strategy (6:22)
- Infusing company philosophy into the structure (11:05)
- Rethinking advice-giving (13:16)
- Using the social media platforms that work best for you (20:39)
- Not limiting future growth by past behaviors (26:12)
- 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)
Links & Resources:
- Claire’s appearance on Running In Public
- Claire’s interview with Kultura
- Our interview with Ruben Harris
- Our interview with Nicole Warshauer
- The Topknot blog
- Claire’s conversations with Elpha
- Glossier’s Top Shelfie
- OwnTrail
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.