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Ep 21: Selling the Product (Chapter 20)
You've raised the cow. Now, how do you get paid what it's worth?
In this episode, our hosts analyze Chapter 20: Marketing Strategies for the "Negosyante" Farmer. Engr. Jowie teaches farmers how to stop being "price takers" and start being "price makers."
In this chapter breakdown, listeners will learn:
Timing the Market: Knowing when demand is high (Christmas, fiestas) and scheduling your harvest accordingly.
Value-Adding: Selling direct meat cuts vs. selling live weight—where is the real money?
Negotiation 101: How to calculate your "Floor Price" so you never sell at a loss to a trader.
Quote from the Chapter:"Don't just sell a cow. Sell a premium product."
Get the Book:Want the floor price calculation formula?Buy the paperback here: https://amzn.asia/d/a36Vcxf
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By JOWIEYou've raised the cow. Now, how do you get paid what it's worth?
In this episode, our hosts analyze Chapter 20: Marketing Strategies for the "Negosyante" Farmer. Engr. Jowie teaches farmers how to stop being "price takers" and start being "price makers."
In this chapter breakdown, listeners will learn:
Timing the Market: Knowing when demand is high (Christmas, fiestas) and scheduling your harvest accordingly.
Value-Adding: Selling direct meat cuts vs. selling live weight—where is the real money?
Negotiation 101: How to calculate your "Floor Price" so you never sell at a loss to a trader.
Quote from the Chapter:"Don't just sell a cow. Sell a premium product."
Get the Book:Want the floor price calculation formula?Buy the paperback here: https://amzn.asia/d/a36Vcxf