International Corner

Ep #21 - Set Up A Product-led Growth Strategy To Scale Internationally

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€3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.  

I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally.

His best advice on the topic:

  • Don’t listen to advice and ask yourself if product-led growth is the right strategy for you?
  • Have a message that is aligned from outside the app to the inside of the app 
  • Check you onboarding process constantly and perfect it

    • On top of thesse pieces of advice on product led growth, you can expect to hear about:

    • acquisition channels they have used to scale in several markets
    • choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets
    • How they started global from day 1 

      • Hosted on Ausha. See ausha.co/privacy-policy for more information.

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      International CornerBy International Corner