This episode features my conversation with Shantanu Roy. Shantanu is the founder and managing partner of Zeta Management Consulting, which delivers data-driven marketing services for businesses targeting Generation Z. He is also a freshman studying marketing and management at Purdue University.

In this conversation, Shantanu shares the key elements of their pitch that helped Zeta raise funding, tactics for securing their early clients, the strategy he used to triple the sales of a bagel cafe, his process of working with clients, understanding market trends, the ANPOCS sales formula, adapting to the pandemic, favorite books and much much more!