In this episode of Louder by Leverage, Tilly and Tate enter the world of BookTok, where books, trends, and clever marketing collide. 

Tate has been on BookTok as both a creator and a consumer for a long time. Tilly interviewed her about the marketing trends, and what other industries can learn from BookTok. 

We’ll explore how this vibrant corner of TikTok has reshaped how people discover and talk about books, making some titles instant hits. It’s not just about sales—it’s about community, connection, and the shared excitement of stories that resonate.

Join us as we share the behind-the-scenes (from two readers and BookTok consumers), and how this is a huge breakthrough in the marketing world. 

If you’re an author, a reader, or just curious about why everyone’s talking about BookTok, this episode is for you!

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