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Ep. 21: Top 10 Truths About Higher Ed Marketing That Drive Success
In this episode of The Hidden Gem, host Maya Demishkevich sits down with Ryan Morabito, a higher education marketing expert known for his popular LinkedIn insights. Together, they discuss the Top 10 Truths About Higher Ed Marketing, touching on everything from building trust with stakeholders to creating effective brand narratives that resonate with students, donors, and faculty. This episode is packed with valuable insights for both marketing professionals and campus leaders looking to better understand and leverage marketing strategies in higher education.
Key Takeaways:
- Learn why it’s crucial to understand and continually re-assess your audience in higher ed marketing—whether students, donors, or other stakeholders.
- Hear about the importance of a consistent, clear brand positioning that remains stable, even as leadership changes over time.
- Discover why telling authentic student-centered stories is more powerful than traditional marketing messages, and how influencers play a role in building trust.
- Find out how speed and agility in marketing execution can set institutions apart in a competitive landscape.
- Understand how data-informed decisions and regular pulse checks can ensure marketing efforts align with student needs and community perceptions.
- Learn how to foster collaboration across campus silos and get buy-in from leadership to create stronger, more unified marketing efforts.
This episode offers actionable advice and thought-provoking insights to help institutions improve their marketing strategy and engagement efforts.
Guest Name: Ryan Morabito, Senior Advisor, 5 Degrees Branding
Guest Bio: Ryan is a brand marketing expert with over two decades of higher education experience.
He's partnered with NYU, Marquette University, Baylor University, Old Dominion University, and 125 other public, private, and community colleges and universities in the development and implementation of branding and marketing initiatives.
Ryan is an intentional and creative thinker, and a proven leader at delivering high quality market research initiatives, optimizing brand awareness, and developing strategic models that focus operational efforts and drive results.
- - - -
Connect With Our Host:
Maya Demishkevich
https://www.linkedin.com/in/mayademishkevich/
View all episodes
By Maya DemishkevichIn this episode of The Hidden Gem, host Maya Demishkevich sits down with Ryan Morabito, a higher education marketing expert known for his popular LinkedIn insights. Together, they discuss the Top 10 Truths About Higher Ed Marketing, touching on everything from building trust with stakeholders to creating effective brand narratives that resonate with students, donors, and faculty. This episode is packed with valuable insights for both marketing professionals and campus leaders looking to better understand and leverage marketing strategies in higher education.
Key Takeaways:
- Learn why it’s crucial to understand and continually re-assess your audience in higher ed marketing—whether students, donors, or other stakeholders.
- Hear about the importance of a consistent, clear brand positioning that remains stable, even as leadership changes over time.
- Discover why telling authentic student-centered stories is more powerful than traditional marketing messages, and how influencers play a role in building trust.
- Find out how speed and agility in marketing execution can set institutions apart in a competitive landscape.
- Understand how data-informed decisions and regular pulse checks can ensure marketing efforts align with student needs and community perceptions.
- Learn how to foster collaboration across campus silos and get buy-in from leadership to create stronger, more unified marketing efforts.
This episode offers actionable advice and thought-provoking insights to help institutions improve their marketing strategy and engagement efforts.
Guest Name: Ryan Morabito, Senior Advisor, 5 Degrees Branding
Guest Bio: Ryan is a brand marketing expert with over two decades of higher education experience.
He's partnered with NYU, Marquette University, Baylor University, Old Dominion University, and 125 other public, private, and community colleges and universities in the development and implementation of branding and marketing initiatives.
Ryan is an intentional and creative thinker, and a proven leader at delivering high quality market research initiatives, optimizing brand awareness, and developing strategic models that focus operational efforts and drive results.
- - - -
Connect With Our Host:
Maya Demishkevich
https://www.linkedin.com/in/mayademishkevich/