Today we are joined by Eric Bassett, owner and Vice President of Natura Pest Control to discuss all things pest control and business. Not only does Eric have over a decade of pest control experience, he is also an Associate Certified Entomologist (ACE) and was the former director of Sales & Marketing for Natura Pest Control, based in Vancouver, Washington. Eric and Rusty discuss the world of digital media, inside sales, lead generation, and most importantly trusting the process. When it comes to customer service, sales, and training, how are you systematically evaluating your day to day operations? Are you reactive when faced with the results? What can you do moving forward? Learn how implementing a communications process can increase productivity amongst your team and more!

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