“There isn’t a buyer in the world, but there are three buyers in the world... If you’re a salesmen, you’d better know which one you’re talking to.”

There are only three buyers in the world and only one of them has the final buying power. This simple and extremely powerful insight will help ensure you’re not wasting your sales and marketing strategy on the wrong people. Find out who of these three players you should be focussing on.

Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul.

www.Aaron.com