We discuss how Ghettomen expanded online, particularly through personal branding on social media. Trust forms the foundation of the brand. Fiz reflects on his mother's advice about running his business full-time. The concept of 'yakin'—belief—played a significant role in his decision-making process. With a mindset of tawakal (reliance), he took the leap. Finally, Fiz shares what the future holds for Ghettomen. He concluded the episode by urging listeners to discard the 'cap ayam' mindset, emphasizing that local brands can achieve the same standards as international brands.

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