Sign up to save your podcasts
Or
Share Ep 212 | Repurposing Content into Emails with Sarah Noel Block
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 212 | Repurposing Content into Emails with Sarah Noel Block
Creating blog posts or long form content is important. But what's the point of creating it if no one sees it. One great way to share your content is to your email list.
Grab some strategies on how to nurture your email subscribers and stay top of mind, while also promoting your content!
What you'll learn:→ how to use existing content in your emails. → teasing your content in email so they visit your website. → how to turn your blog readers into email subscribers. → monetize your email newsletter.
Want to skip ahead? Here are key takeaways:[4:01] Use your existing content to create your nurture emails. You can take the content you've already created and send out regular emails to your list. This adds value to your audience and helps to build trust. Ensure that email is included in your repurposing plan for your regular content. [6:26] Highlight the best bits and encourage people back to the full post for more. The goal is to get people to your website! Share what they will learn in the email and entice them so they'll want to learn more. If you only have one blog post a month but several emails, break up that content into core takeaways and share one element in each email. [10:14] Use a lead magnet to get more people that are reading your content on your email list. This a freebie people can download that coincides with your post. It gives them added value and gets them on your email list so you can notify them of future posts. Start with your best performing pieces of content and create a lead magnet to go with it. [19:14] Monetize your email newsletter. Sponsorships are a great way to do this. They get in front of your audience and can offer something like a discount or a product that is alignment. A softer approach is to send them to another way to work with you or a way to include another freebie that leads to an ask.
ResourcesVIP Strategy Days EP 202 | Your Content Repurposing Roadmap EP 203 | Next Steps for Maximizing Content with Aaron Burnett EP 204 | How Content Can Encourage Connection with Kevin Kwan EP 205 | Using AI to Create Content with Scott Bywater
Sarah Noel BlockSarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing + inbound funnels for SMBs.
Learn More at https://sarahnoelblock.comConnect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
View all episodes
By Sami Bedell-Mulhern
5
1414 ratings
Creating blog posts or long form content is important. But what's the point of creating it if no one sees it. One great way to share your content is to your email list.
Grab some strategies on how to nurture your email subscribers and stay top of mind, while also promoting your content!
What you'll learn:→ how to use existing content in your emails. → teasing your content in email so they visit your website. → how to turn your blog readers into email subscribers. → monetize your email newsletter.
Want to skip ahead? Here are key takeaways:[4:01] Use your existing content to create your nurture emails. You can take the content you've already created and send out regular emails to your list. This adds value to your audience and helps to build trust. Ensure that email is included in your repurposing plan for your regular content. [6:26] Highlight the best bits and encourage people back to the full post for more. The goal is to get people to your website! Share what they will learn in the email and entice them so they'll want to learn more. If you only have one blog post a month but several emails, break up that content into core takeaways and share one element in each email. [10:14] Use a lead magnet to get more people that are reading your content on your email list. This a freebie people can download that coincides with your post. It gives them added value and gets them on your email list so you can notify them of future posts. Start with your best performing pieces of content and create a lead magnet to go with it. [19:14] Monetize your email newsletter. Sponsorships are a great way to do this. They get in front of your audience and can offer something like a discount or a product that is alignment. A softer approach is to send them to another way to work with you or a way to include another freebie that leads to an ask.
ResourcesVIP Strategy Days EP 202 | Your Content Repurposing Roadmap EP 203 | Next Steps for Maximizing Content with Aaron Burnett EP 204 | How Content Can Encourage Connection with Kevin Kwan EP 205 | Using AI to Create Content with Scott Bywater
Sarah Noel BlockSarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing + inbound funnels for SMBs.
Learn More at https://sarahnoelblock.comConnect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours