Why do so many dental practices struggle to find, and keep great people?

In this episode of the Dental Wealth Podcast, Matthew Maffei sits down with Jeff Rucinski, Director of Recruiting at Tower Leadership, to unpack one of the biggest operational bottlenecks in dentistry today: talent acquisition.

While most dentists are exceptional clinicians, few are trained recruiters. Jeff shares why rushed hiring decisions, unclear processes, and misplaced urgency are creating unnecessary turnover and what practices must do instead to build teams that scale.

From hygienists and dental assistants to directors of operations, this conversation dives into what's really happening in today's hiring market, why certain roles are harder to fill than leadership positions, and how geography, compensation strategy, and culture all influence recruiting success.

Jeff also explains Tower Leadership's transparent, pay-for-work recruiting model and why it eliminates the hesitation and financial strain created by large placement fees.

Watch to find out: • Why hygienists and dental assistants are often the hardest roles to fill • The biggest hiring mistakes dentists make when urgency takes over • How to structure a recruiting process that moves efficiently without sacrificing quality • What resume red flags and green flags actually signal • Why geography dramatically impacts your hiring strategy • How culture clarity attracts better candidates and reduces turnover • Why recruiting is a growth lever, not an administrative task

It's a conversation about discipline, process, and why the right people in the right seats determine whether your practice scales or stalls.

Interested in strengthening your recruiting process? Connect with the Tower Leadership recruiting team to learn more about building a scalable hiring system for your practice

(404) 509-0452 | www.TowerRecruiting.com | [email protected]