Recently, I made a big change when it comes to my email newsletter. A complete 180 to be fair. It's in its testing phase but I still wanted to share it with you. The reason being, things are fluid in the marketing space. If you truly know your audience then you can take best practices and ensure that you are connecting with them in a way that is authentic to you and engages with them.

There was more I wanted to say each week to my readers. Yes, this podcast, but also other things that are going on in my life and that I'm learning. This episode shares the reason why I made the switch and what you should consider before making a change to yours.

What you'll learn:

→ what my newsletter looks like now → how I write my emails → what my emails used to be vs what they are now

Want to skip ahead? Here are key takeaways:

[4:17] My emails sound more personal by writing them to your best donor. Think about how you talk to your best donors – that personal friendship level! That will help you be more conversational and personal in writing your email. It will also help you remove jargon or speak about your impact in an overly formal way. [5:50] Email is great for sharing your regular content. My emails used to be focused on sharing that new piece of content only. It was a great way stay top of mind and get more visibility for the podcast episodes I was creating.  [10:31] Now I'm sharing more about my whole business in my emails. There was more I wanted to share and talk about and didn't want to send emails more than once a week. This way I can share some of my inspirations and collaborations as well as my content.

Resources

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