Building your email list helps you stay top of mind, engaged and building trust with more potential donors. It also allows you to nurture and encourage your existing donors to give again!

There are several ways to grow your email list and this podcast episode shares just a few. Remember that its about building your list with the right people, not just to say you have a huge list.

What you'll learn:

→ getting the right people on your list → ensureing there is a connection with your CRM. → how to turn your blog readers into email subscribers.

Want to skip ahead? Here are key takeaways:

[2:44] It's not about having the numbers, its about the right audience that is engaged. Don't get wrapped up in the numbers. You want people on your list that are excited about your organization and the work you do. [4:50] Bring people over to your email service provider from your CRM. Regular communication with your entire audience keeps them engaged. Pull everyone into your email service provider so you can target them with the right messages while also giving them the big picture messaging. You never know what is going to encourage someone to participate more with your organization. [10:14] Use a lead magnet to get more people that are reading your content on your email list. This a freebie people can download that coincides with your post. It gives them added value and gets them on your email list so you can notify them of future posts. Start with your best performing pieces of content and create a lead magnet to go with it.

Resources

Digital Marketing Therapy Sessions VIP Strategy Days The First Click Lead Magnets

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click  Learn more about The First Click: https://thefirstclick.net