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Ep 215 | Create Your Social Media Publishing Schedule
Do you get frustrated trying to figure out what to post each day? Putting together a quick and easy template can help you get more consistent and connect with your audience. Grab the quick and easy template to come up with what to post on social media whether you're on one platform or all the platforms!
What you'll learn:→ creating your core categories. → easy ways to schedule your posts. → how AI can help create copy for your posts. → why team communication is important for creating posts. → what to do during promotional periods.
Want to skip ahead? Here are key takeaways:[3:55] Create 3-5 categories that you can post about regularly. These will be value added podcast like a Tip Tuesday or highlighting a sponsor or volunteer. It could also be impact stories. Then as you plan out your week or month you can batch create posts based around those categories. [7:41] Map out your posting schedule. Create a doc that has your posting schedule for the core types of posts lined out by platform. That way you aren't necessarily posting the same content at the same time on multiple platforms. [9:50] Use social holidays to fill in some gaps. There are so many fun holidays you can play with. The ones that are relevant to your mission are great to include on social media. They are also fun ways to create connections with your followers. [14:17] Talk regularly with the team to understand what else needs some additional attention. It could be registration for an event or program you run. Maybe you need extra volunteers or emergency in-kind contributions. Social media can be a great place to add in those extra posts to get more community engagement. [16:20] During promotional periods you'll post more frequently about your promotion. Still make sure you're changing up your posts to they aren't just asks but are connecting with your audience in a way that gets them to ask for more information or to learn the impact.
ResourcesDigital Marketing Therapy Session [Google Sheet] Posting Template – to make your own choose File > Make a Copy HubSpot's Social Media Holiday Calendar
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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By Sami Bedell-Mulhern
5
1414 ratings
Do you get frustrated trying to figure out what to post each day? Putting together a quick and easy template can help you get more consistent and connect with your audience. Grab the quick and easy template to come up with what to post on social media whether you're on one platform or all the platforms!
What you'll learn:→ creating your core categories. → easy ways to schedule your posts. → how AI can help create copy for your posts. → why team communication is important for creating posts. → what to do during promotional periods.
Want to skip ahead? Here are key takeaways:[3:55] Create 3-5 categories that you can post about regularly. These will be value added podcast like a Tip Tuesday or highlighting a sponsor or volunteer. It could also be impact stories. Then as you plan out your week or month you can batch create posts based around those categories. [7:41] Map out your posting schedule. Create a doc that has your posting schedule for the core types of posts lined out by platform. That way you aren't necessarily posting the same content at the same time on multiple platforms. [9:50] Use social holidays to fill in some gaps. There are so many fun holidays you can play with. The ones that are relevant to your mission are great to include on social media. They are also fun ways to create connections with your followers. [14:17] Talk regularly with the team to understand what else needs some additional attention. It could be registration for an event or program you run. Maybe you need extra volunteers or emergency in-kind contributions. Social media can be a great place to add in those extra posts to get more community engagement. [16:20] During promotional periods you'll post more frequently about your promotion. Still make sure you're changing up your posts to they aren't just asks but are connecting with your audience in a way that gets them to ask for more information or to learn the impact.
ResourcesDigital Marketing Therapy Session [Google Sheet] Posting Template – to make your own choose File > Make a Copy HubSpot's Social Media Holiday Calendar
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours