As Executive Vice President, Worldwide Marketing, Warner Bros. Pictures Group, Terra Potts oversees the development and implementation of strategic marketing campaigns to support the global theatrical release of select titles produced by Warner Bros. Pictures Group – encompassing Warner Bros. Pictures, New Line Cinema, DC Films and Warner Animation Group – as well as original features for HBO Max and Warner Bros. Home Entertainment.

A respected marketing veteran and trusted adviser, Ms. Potts collaborates closely with filmmakers, executive leadership teams and key stakeholders to shape bold, innovative marketing strategies for each of her assigned films, and leads the impactful, nuanced execution of that strategic vision across every component of marketing and publicity efforts, directing all aspects of global publicity, media planning, marketing services, promotions, and digital and international marketing.

In this capacity, Ms. Potts leads a marketing team and works hand-in-glove with key leaders in creative advertising and multiple departments across the company to ensure strategic alignment, fine-tune messaging for nuanced markets and platforms and brainstorm out-of-the-box integrations to drive best-in-class campaigns and deliver powerful results worldwide. She also forges cross-divisional partnerships to explore synergy and franchise opportunities across the Warner Bros. Discovery landscape.

Ms. Potts most recently led global marketing campaigns for Baz Lurhman’s Oscar-nominated blockbuster Elvis and Olivia Wilde’s critical and commercial hit Don’t Worry, Darling, and is currently leading the campaign for DC Films’s much-anticipated Super Hero actioner The Flash, with Ezra Miller once again in the title role.

Before joining Warner Bros. in 2010, Potts worked with LT-LA founder and revered awards strategist Lisa Taback, leading a campaign that yielded 11 Oscar nominations for The Curious Case of Benjamin Button; and served on the team that launched Tyler Perry’s Medea and James Wan’s Saw franchises during her tenure at Lionsgate. She started her career at Murray Weisman & Associates, and got her first taste of the power of cinema and advocacy working with the veteran awards consultant on the Oscar-winning campaigns for Crash and Fahrenheit 911.  

Ms. Potts attended Arizona State University, and studied Community Advocacy and Social Policy at the Watts school of Public Service and Community Solutions.  She is Board Chair of the top-rated independent K-12 school Campbell Hall.  She lives in Los Angeles with her daughter – and the love of her life – Madeline. 

Host: Jamie Neale @jamienealejn 

Discussing rituals and habitual patterns in personal and work life. We ask questions about how to become more aware of one self and the world around us, how do we become 360 with ourselves? 

Host Instagram: @jamienealejn 

Podcast Instagram: @360_yourself 

Music from Electric Fruit 

Produced by Tom Dalby 

Composed by Toby Wright

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