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Sammy Musgrave is a rule breaker. She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update the stale slide deck her company insisted she stick to and landed a $3.2MM deal.
Source
Sammy Musgrave is a rule breaker. She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update the stale slide deck her company insisted she stick to and landed a $3.2MM deal.
Source