Most founders think Regulation Crowdfunding is a quick way to raise capital — but it's far more strategic.

In this episode of Test. Optimize. Scale, Jason Fishman sits down with Brian Korn, Head of FinTech & Blockchain at Manatt, Phelps & Phillips, and board member of the Crowdfunding Professional Association, to unpack how Reg CF and Reg A+ really work.

🎙 You'll learn:

The history and purpose of the JOBS Act How Reg CF evolved from early skepticism to mainstream adoption What separates successful issuers from the rest Legal pitfalls founders often overlook How to build investor trust through structure, messaging, and credibility

If you're raising capital, this episode shows you how to do it right — strategically, compliantly, and effectively.

🧭 Chapter Guide

00:00 – Intro 02:00 – Brian's journey from Wall Street to crowdfunding law 08:00 – The JOBS Act and the birth of Reg CF 15:00 – Why crowdfunding got off to a slow start 22:00 – The turning point: credibility, structure, and compliance 35:00 – What founders can test before launching 44:00 – Optimizing campaigns like marketing funnels 56:00 – Scaling through Reg A+ and investor education 1:02:00 – Brian's closing advice for entrepreneurs

Website and Socials: LinkedIn: https://www.linkedin.com/in/brian-korn-bb17864/ Website: https://www.manatt.com/