Many digital marketing experts think about converting traffic to sales in terms of a marketing funnel. You fill the top of the funnel with potential customers, then nurture those leads to the point of conversion, at the bottom of the funnel. Another way to think about the conversion process is in terms of building rapport. In person, many people try to build rapport by finding common interests through conversation, so that the sales prospect feels like you understand them. The question is, how do you translate this conversation into something that works universally, with people you haven't met? I'll show you how to change your mindset when it comes to online sales and rapport.

Dennis Consorte has been a digital marketer and business consultant for about 20 years. He levels up the frameworks that other digital marketing experts use by anchoring people to each touchpoint along the customer journey through storytelling and psychology. You can connect with Dennis Consorte on LinkedIn, or through his website.

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