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Ep #22: Achieving 4x Growth Using Content Marketing w/ Josh Leatherman
How’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?To do that, you’ll have to drill down into content marketing.
In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins. What we talked about:
- Hire the will, teach the skill
- How to bring the buyer in to your content marketing approach
- Going all in on content
- Not waiting for a big vacation but making the weekends meaningful
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
View all episodes
By UberflipHow’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?To do that, you’ll have to drill down into content marketing.
In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins. What we talked about:
- Hire the will, teach the skill
- How to bring the buyer in to your content marketing approach
- Going all in on content
- Not waiting for a big vacation but making the weekends meaningful
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!