Nic is currently the GM for Adidas Group North America Direct-to-Consumer. A veteran in the retail industry, Nic has been with the brand almost 8 years and has held roles of increasing responsibility during his tenure. He is highly knowledgeable about the sporting goods industry and is best known for the turnaround of a bankrupt brick and mortar business, making it one of our most profitable channels year over year.

Here are the highlights of our conversation with our guest:

Why Nic is most passionate about the aspect of helping people achieve their goals and how this drive started. He shared how this value was embedded to him when he was a kid and stuck until he is 44.

The underlying trend from his career transitions -- from Hollywood Entertainment Corporation to Target to Adidas -- and the secret sauce of how he managed to balance relationships and business.

Nic goes through the process in identifying a person’s personal goals and how you can align it with company’s values starting with being a great listener, asking the appropriate questions and reading people’s non-verbal cues.

Nic’s main focus items in his role as GM for Adidas Group North America including creating the vision and cultivating the culture within the organization (The Brand Guardian).

The unique things that he is doing for the organization which makes him an outlier emphasizing on how he is flipping the traditional paradigm upside down in terms of the importance of roles.

How Adidas transitioned to mobile and how mobile turned their world around especially with how information is passed on with lighting speed.

The biggest hurdles that Nic is trying to overcome with the transformation that is happening in the industry and why innovation is a core ability that companies should have in order to cope up with all the changes.

The initial pain points in the world of Direct-to-Consumer: being average in demand fulfillment, below average in mobile and below average in terms of connectivity to the ecosystem.

How they are keeping themselves up to date with the evolving technology such as creating a newsroom with skilled individual tracking sites, buzz words and the works; and developing apps for music to make the consumers become part of the brand and help them move the brand forward.

Nick believes that the future of mobile is already here and he expounds on what he thinks will come next.