Geoffrey Moore is an author, speaker, and adviser who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.

In this BoS Talk from the Business of Software conference USA 2009, Moore looks at the challenges faced by start-up companies transitioning from early to mainstream customer bases.

Recorded live in San Francisco in 2009.

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