Hey Photogs! What do cocktail drinks and Miley Cyrus have in common? (No, not what you're thinking!) They both have to sell themselves to consumers and create a brand! On this episode, Mike talks with Daryl Weber about how the human brain responds to brands and decides what to buy based on what that brand represents and what kind of advertisement they put out. There is a science to this madness and knowing that can help companies (and you!) better market themselves.