How significant is email marketing in the age of social media? In today's episode of the #ForTheLoveOfEmails podcast, we welcome Taina Suomela, Principal Consultant and Founder of Leslieville Digital, with our host Matthew Vernhout to speak about the importance of email marketing in this ever-changing digital age.

Taina has spent the better part of the last two decades working for digital agencies before taking the plunge and starting her very own consulting firm last fall. Small and medium-sized companies, as well as nonprofits, benefit from her company's digital marketing expertise. Understanding the best approach for your company at the right time is the secret to a successful digital strategy, and that’s what we'll go over in today's podcast. Taina talks about how - 'The details lie in the data'.  She sheds light on how she educates her small/medium business clients by creating a foundation after analyzing fundamentals of content strategy, brand strategy, email best practices, deliverability castle compliance.

They discuss:

• What does it mean to have an engagement if someone comes in and says, "I got this email program and it's failing?”
• Roadmap to helping businesses build strategies around email marketing.
• Things to consider if you are running on a budget or you are a small business.
• Understanding the gap between leveraging email and over-investing in other digital strategies.
• How to turn Organic traffic into a good email program.
• Advice to businesses that are looking at trying to do in-house strategy
• What a year's worth of lockdown has done to businesses and how it has impacted strategy and innovation?
• Types of misconceptions and myths when dealing with marketing in a business forum
• Creating content with a purpose.
• Know-how of different social media platforms and how they help different target audiences.
• What are the core tactics that you should focus on in your email strategy?