Dr. Brandon Steele, co-founder of ChiroUp, shares the inspiration behind creating this resource and its impact on chiropractic care's future. He discusses his work with sports teams, the importance of standardizing patient care, and building relationships with other healthcare providers. The conversation covers challenges and opportunities in the profession, the need for data and evidence-based practices, and the role of technology like AI in improving patient care. They also emphasize standardized data collection, documentation, and the importance of research in enhancing chiropractic care's perception and acceptance.