Hey y'all, meet Amy!

She founded PRESS in 2015 when she couldn't find a premium alcohol seltzer on the market. In between working a full-time job in advertising - and second full-time job as a single parent to a baby and toddler - she started experimenting with different flavor profiles and created the companies first flavor, Pomegranate Ginger, from her kitchen in Milwaukee! A friend of a friend connected her with a beverage manufacturer and she took the risk to leave her corporate job and dive headfirst into bringing PRESS to market.

Amy's vision for PRESS really sets it apart. She sought to create an elevated seltzer experience that would appeal to discerning consumers like herself through "foodie" flavor profiles and understated, sophisticated branding. She also uniquely crafted PRESS at a lower ABV (4%) to be more sessionable, which also allows for the complex and subtle flavor notes to break through.

 

We loved learning about her unconventional journey from a long-term career in advertising to founding a thriving alcoholic beverage company! She has worked her way to the top in a male-dominated industry by creating a conscious, high-quality product that truly caters to consumers. It was so fun to hear about how her love of food and travel inspired the creation of such unique and delicious flavors. PRESS takes the minimalist approach to drinking alcohol and is by far our favorite hard seltzer. Our conversation with Amy reminded us that it is never too late (or too early) to just go for it! 

 

We also chat about:

• An exciting new flavor about to hit the shelves 
•  Finding "me time" as an entrepreneur 
• Where to find PRESS! 

Resources: 

• Website: https://enjoypress.com
• Instagram: @pressseltzer