On Episode 22 of The Round Up with Capitol Ranch, host Colton Harbert sits down with Steve Roberson, Founder and CEO of Land id, formerly known as MapRight, one of the nation's leading property intelligence and land mapping platforms.Steve shares his journey from GIS and real estate technology to building a company that's helped transform how land professionals analyze, market, and understand property across the United States. The conversation explores the challenges of bringing modern technology to one of America's oldest industries, the evolution of land brokerage, and what it takes to build a business through persistence, innovation, and long-term vision.Together, Colton and Steve dive into the future of land ownership, artificial intelligence, data-driven decision making, rural America, land stewardship, and where the ranch and land market may be headed over the next decade. Along the way, they discuss entrepreneurship, leadership, lessons learned from building Land id, and why the emotional connection people have with land is stronger than ever.Whether you're a landowner, ranch broker, investor, or simply passionate about the outdoors and the future of land, this episode offers a thoughtful conversation with one of the industry's leading innovators.