In this episode of the Core Brands Podcast, our host Roberta celebrates a double birthday – her own and the podcast’s first anniversary!

Roberta reflects on the first year of hosting the Core Brands Podcast – the lessons learned, what worked, what didn’t, and her vision for year two. She shares the behind-the-scenes of managing a podcast as a side project, the realities of balancing client work with content creation, and the evolving structure of the show.

If you’re a creative entrepreneur, podcaster, or just curious about what it’s like to run a personal brand podcast, this episode is packed with honest reflections and valuable insights.

Takeaways

The Core Brands Podcast started as a personal outlet after facing challenges pitching herself as a guest on other shows.

Roberta initially planned a light schedule (two episodes/month), but shifted to weekly releases – a decision she later reconsidered.

Guest episodes performed best, both in reach and engagement, thanks to guest promotion.

Solo episodes suffered due to time constraints, but they remain a key goal for the future.

Marketing the podcast took over her main business socials, highlighting the importance of balance in content strategy.

Plans for year two include:

Returning to a two-episode/month cadence.

Recording more spontaneous solo episodes (audio-only when needed!).

Developing a stronger visual identity and creating a dedicated media kit.

Reaching out to dream guests with bold confidence.

Chapters

00:00 – Birthday celebration & podcast anniversary

02:00 – Why Roberta started her own podcast

04:30 – The original plan vs. reality of the podcast cadence

06:00 – Challenges of promoting weekly episodes

08:00 – Reflections on guest dynamics & invitations

09:20 – Favorite tools: Riverside.fm & editing process

10:50 – Top 3 most played episodes

12:00 – Gratitude for Spotify followers

12:30 – Vision and goals for year two

14:00 – Embracing imperfect solo episodes

15:00 – Slower cadence = better promotion & sustainability

16:00 – Final reflections and appreciation

Stay connected with Roberta:

Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠

Connect on ⁠LinkedIn⁠: Roberta Rechena

Subscribe to the Core Letters newsletter for updates

Visit the ⁠Core and Form website⁠

Book a Free Discovery Call if you’re interested in collaborating!

Resources mentioned:

⁠Riverside.fm⁠ – Roberta’s go-to platform for recording and hosting her podcast (affiliate link in episode notes)